Food Meets Fashion

Clothing retailer Uniqlo has launched an iOS app that blends fashion and food by showcasing 24 recipes from six up-and-coming American chefs.

Each recipe in the Uniqlo Recipe app features a palette of bright colors and textures, which are matched by the chef’s Uniqlo outfits. For example, Chef Brian Leth wears a brown cardigan to introduce his Dark Chocolate Sandwich recipe. Users can click to instantly buy each of the featured clothing items the chefs are wearing. The app also includes a kitchen timer featuring cooking sounds.

Why I’m Curious

It’s amusing to see a fashion retailer pair its offerings with food in this way. The two don’t inherently go together, yet the brand has found a way to connect them through shared attributes like color and texture. The end result is an application that provides functional utility in addition to entertainment. Given the disparate nature of the two elements however, I wonder how many people will actually download the app.

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