Eco-Friendly Guerilla Marketing

We feature guerilla marketing tactics here quite a bit. The unusual tactics, the creativity and imagination that make them work and the results they return are all of interest. A new trend in guerilla marketing seems to be an eco-friendly trend. Here are two examples:

Artists are now using Rustoleum NeverWet to create street graffiti that can only be seen in the rain.

neverwet_graffiti

http://www.adweek.com/adfreak/artists-create-neverwet-graffiti-can-only-be-seen-rain-152896

The Domino’s Green Graffiti squad is power washing stenciled messages onto the sidewalks in front of some storefronts.

Why I’m Curious:
• It’s graffiti, which harkens to a rebellious/outlaw type of image, but since the methods don’t require any sort of permanent markings/damage to the property, the consequences (legal or otherwise) would seem to be lessened.
• It’s just cool and eye catching. Users who come upon it are often left wondering just what it is and how it was done.

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