Your Phone’s Homescreen: The Next Ad Platform

locket-ads2-copyNow brands can truly own your mobile device. Locket, a new Android app, displays ads on a phone’s lock screen and pays users one cent every time they unlock their device. The app has already attracted 150,000 users and signed on major advertisers including OrbitzAmazonSpotify, and SunnyD. These high-definition, fullscreen ads go far beyond run-of-the-mill mobile ads and pop ups ads.

Why I’m Curious: As more brands realize that people are media, there will be more platforms and pathways for tapping into that even further. Clearly this app provides a highly targeted way to speak to consumers – brands can target not just by demo and age but by location, time of day and type of device. Time will tell whether consumers are interested more in the money or if brands find a way to delight consumers with each swipe.


Share your thoughts.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s