3M is attempting to bridge the analog and digital world by teaming up with Evernote to offer co-branded products (and a complimentary 30-day premium Evernote subscription). Using their smartphone camera, users will be able to digitize their hand-scrawled Post-It Notes.
The new lineup for the Post-it Super Sticky Notes includes electric blue, electric yellow, neon pink, and limeade. The Evernote app has been designed to recognize these colors, automatically digitizing and organizing the notes into different categories.
Why I’m curious:
Interesting brand partnership that turns a competition into a product enhancement that aims at improving users both offline and online experience seamlessly.