Look how snack brands are promoting Honda’s Vacuum

After Honda’s recent reactive Vine campaign, the brand strikes again – this time, with unexpected partnerships.  To promote the 2014 Honda Odysey that comes with a built-in vacuum, the car brand partnered with snack brands on social media.  Brands like Oreo, Hellmann’s and Wonka had twitter conversations with Honda, focusing on the new car’s feature.

Few examples of the brand partnerships:

Oreo started the conversation with Honda:

Screen Shot 2013-10-04 at 2.36.41 PM

Screen Shot 2013-10-04 at 2.36.55 PM

Helmann’s corespondent with Honda:

Screen Shot 2013-10-04 at 2.37.12 PM

Wonka’s conversation with Honda:Screen Shot 2013-10-04 at 2.37.24 PM

Other than brands, Honda also partnered with food apps:

Screen Shot 2013-10-04 at 2.37.50 PM

Other than partnerships, Honda also simply tweeted at brands in the food industry:

Screen Shot 2013-10-04 at 2.37.58 PM

Via: Fast Company

Why I’m Curious:

Unexpected partnerships is a trend that more and more brands are tapping into.  Some brands are often sensitive when it comes to featuring or mentioning other brands in their content.  This is a brave attempt by Honda and truly shows that the brand truly understands social.  In addition to that, consumers also enjoys watching brands being social to each other.

Brands are


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