Kellogg’s RFID Glow In The Dark Skate Park

Last month, Kellogg’s in Australia launched an RFID triggered, projection mapped, glow in the dark skate park for their Nutri-Grain cereals.

Nutri-Grain Fuel On Skatepark included a Parkour course and one of the first digital graffiti walls in Australia. The experience gave skate enthusiasts the opportunity to test their skills on an eight meter glow in the dark half pipe. The course also featured laser triggered cameras to auto-shoot and upload images via RFID tags to Facebook. Real-time projection mapping on the skate ramps allowed riders to see their tracks come to life.

Why I’m Curious
This was a fun, innovative application using RFID along with social media. The colorful, high-energy branded experience also engaged Nutri-Grain’s young skating audience, while communicating the value the product offers to fuel the skaters throughout their active lives.

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