Urban Outfitters, teenage hipster retailer heaven, is integrating marketing and social media with a new rewards system to revamp their Urban On app, thereby killing two birds with one stone. The social networking app allows users to upload photos of themselves in Urban merchandise and syncs with their social networks. Now, every time a user mentions the company on Twitter or Instagram, they are awarded points and these reward points provide exclusive perks such as advanced warning of sales, early access to merchandise as well as concert tickets.
The intention is for the app to provide the company data about its customers while also giving them something in return.
Why I’m Curious
I think this is a great win-win for both Urban Outfitters and the customers that shop there. The incentive aspect is a great way for UO to obtain the data they need, while giving shoppers what they want. I’m going to get the app now!