Scrapping the SLR in place of an iPhone, Vogue recently commissioned photographer Michael O’Neal to document the stories and outfits of three models on Instagram, linking together each story with a hashtag.
Why I’m Curious
With the epic success of Facebook pages like Humans of New York and the explosion of Instagram as an artist platform for everyone, understated and honest visuals have come to drive as much (if not more) engagement and intrigue as flashy, high-end photo shoots. While some might say this represents a shift in what people find engaging, I would argue that we now have evidence to support what humans have found interesting all along – creative rooted in humanity. After all, isn’t it an advertising 101 principle that the best creative work places the acknowledgement of human-based insights front and center?
But the key takeaway isn’t necessarily that brands need to coat all ads with an Instagram layer or two, rather, that speaking to “consumers” with a humanized voice truly equates to greater public interest. And when we’re in the game of attracting eyeballs, isn’t that a win for everyone?