As part of Heineken’s sponsorship for the FireFly Festival, the alcohol brand launched a contest on Twitter called #EmojiBandNames. The campaign asked users to guess band names that are playing in the festivals through emojis. The first user to get them right will receive 2 VIP tickets to the festival.
(Foster the People)
(Edward Sharpe and the Magnetic Zeros)
Why I’m curious:
Twitter/ Facebook contests are very popular but the format often gets repetitive and mundane. Other than big flashy campaigns, we need to think outside the box for small activations. This campaign is low-budget, simple and perfect for their target audience. Instead of simply giving out the tickets, Heineken made the giveaway very interactive and relevant on social.