As part of Heineken’s sponsorship for the FireFly Festival, the alcohol brand launched a contest on Twitter called #EmojiBandNames.  The campaign asked users to guess band names that are playing in the festivals through emojis.  The first user to get them right will receive 2 VIP tickets to the festival.

Screen Shot 2013-09-20 at 1.45.34 PM

(Foster the People)

Screen Shot 2013-09-20 at 1.45.10 PM


Screen Shot 2013-09-20 at 1.44.25 PM

(Edward Sharpe and the Magnetic Zeros)

Screen Shot 2013-09-20 at 2.00.34 PM

(Full poster)

Why I’m curious:

Twitter/ Facebook contests are very popular but the format often gets repetitive and mundane.  Other than big flashy campaigns, we need to think outside the box for small activations.  This campaign is low-budget, simple and perfect for their target audience.  Instead of simply giving out the tickets, Heineken made the giveaway very interactive and relevant on social.


Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s