Virgin Mobile‘s latest Web spot harnesses viewers’ eyes, and their webcams, by delivering strange new video clips every time they blink, creating a new video experience with each viewing but always touting a $35 monthly phone plan. The “Blinkwashing” campaign is the final piece in Virgin’s “Retrain Your Brain” campaign and will live exclusively on YouTube. The video selects clips from 25 films and has more than 2 million possible combinations.
Read more here.
Why I am curious:
The idea of “Blinkwashing” attempts to illustrate the brand’s message that consumers can “take control” of their phone experience (e.g. money-saving, no-contract offerings).The initiative offers a completely new experience every time you watch it…however, it is one that you cannot control!
Here is the Retrain Your Brain campaign…