Why I’m Curious
This is a simple and extremely low cost way to promote BA’s Dreamliner. I’m curious whether its simplicity will hurt it, to some extent, since the execution itself isn’t anything new. That said, why not tweet for the chance to win a trip?! At the moment the contest has been running for 2 hours, according to the site, and there have been limited tweets (under 20 today alone, and at least 1/3 are from BBH, who is running the promo). It was originally meant to fly from London to Toronto on a Boeing 787 but seems to have switched at the last minute to London to Los Angeles on an Airbus A380.