Chipotle has done it again – their newest effort, “The Scarecrow,” is another grand short-film statement from the restaurant chain about the world of industrial food production. The centerpiece is a free, arcade-style adventure game for the iPhone and iPad that reflects the video.
In the game, you’re challenged to “fly through the city of Plenty to transport confined animals to open pastures, fill fields with diverse crops at Scarecrow Farms, and serve wholesome food to the citizens at PlentyFull Plaza, all while avoiding menacing Crowbots.” And if you get at least three stars out of five in each of the game’s worlds, you get a coupon for free food at Chipotle.
Why I’m Curious
Chipotle is knocking on the door of the gaming world, using a short film and a well known musician (Fiona Apple). I think this is a creative partnership and gives Chipotle an advantageous edge in their market.