McDonald’s Experiments With Mobile Orders

From Mashable:


Not lovin’ waiting in line at McDonald’s? There’s an app for that.

The fast food giant is testing a mobile payment application in Salt Lake City, Utah, and Austin, Texas, according to Bloomberg. With the app, you can order ahead and pick up your food at drive-thru windows, curbside or in the restaurant. Burger King and Chipotle already allow for mobile phone-based ordering; Burger King has a $10 minimum for such orders.

The McDonald’s app includes special offers, coupons and a loyalty program. Mobile payments is just the latest tech trend the Golden Arches has embraced in recent years. Some 11,000 of the brand’s restaurants in the United States also include free Wi-Fi, and some locations have rolled out NFC-enabled “Happy Tables” that transform tables into virtual racetracks.

Why I’m Curious

What does this mean for the teenagers of the world? Are first jobs going to become virtual customer service jobs?


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