“Your phone ain’t for calling, it’s for football,” tout the Manning brothers in DIRECTV’s latest ad, which has turned into a viral hit on YouTube. Forewarning: This tune’s like a permanent marker on your mind.
Why I’m Curious
Toyota previously saw gobs of success when suburban parents rapped in favor of the brand’s new mini van, and now we’re seeing the same scenario with DIRECTV. The takeaway? People love it when a brand doesn’t take itself too seriously. That, or it’s the clash of cultures we simply can’t stop watching and sharing. A lesson to be learned when aiming to create successful videos for the social web.