Honda’s Twitter/Vine Auction

As part of Project Drive-In, Honda hosted the first ever live Twitter Vine auction yesterday with proceeds going to preserving drive-in theaters. Famed film critic Leonard Maltin served as the auctioneer for the one-day event where available items/times were posted via Vine on Honda’s Twitter and users could bid via tweet and #DriveInAuction hashtag.

Why I’m Curious: We’ve seen everything from fashion shows to democratized with the help of digital and social media. Major auction houses like Sotheby’s or Christie’s could certainly learn from this initiative and open up their offering to a wider base.


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