Arcade Fire’s Google Chrome-Powered Music Video

For their new “Just a Reflektor” video, Arcade Fire uses Google Chrome technology to let you interact with the music video on your smartphone.

First you must connect to the Just a Reflektor site on your desktop then follow the instructions on how to connect your phone. The project links your computer to your smartphone through a webcam, turning your phone into a visual effects controller with halos, reflections and wireframes in the video adapting to every movement.

Additionally, this project is open source so users can play with the web code (primarily JavaScript and WebGL) to build their own customized experience.

Why I’m Curious

Instead of going with a traditional approach to sharing a music video, I appreciate that the band has created an interactive user experience with their content. It’s a neat application of Chrome technology that we haven’t seen music artists use quite like this. Although it might realistically be annoying to hold up your phone to your webcam while the whole video plays, the project has a personalized element in that it adapts to your movements. That and the fact that it’s open source are enough to attract existing and prospective fans’ attention.

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