Last month, we wrote about Airbnb’s Hollywood & Vines project, which crowdsourced 6-second Vine clips to produce the first Vine film about travel and adventure. The best Vines, selected by the brand and award-winning screenwriter Ben York Jones, were compiled to create a story about “the transofrmative journey of a simple piece of paper”. Director Miles Jay of B-Reel was then brought on to direct the film by tweeting out Vine directions to create the various scenes.
More than 750 submissions came from 14 U. S. states and nine countries, including Hong Kong, Kuwait, South Korea, Finland and Portugal. 100 Vines were then pulled and edited into the final film, “an artful story about travel, adventure, and finding your place in the world.” The final contributors to the film also each earned $100 credit for an Airbnb stay. Airbnb has released the film online and will debut it on broadcast on the Sundance channel tonight, Thursday, September 12 at 9:55 p.m. ET. – via @Creativity-Online
Why I’m Curious
I was initially skeptical of the quality of the output from this initiative, but Airbnb has created a beautiful video that represents that represents travel and adventure in a wonderfully creative way. I’m curious to see whether other brands will follow suit and continue to find new uses and collaborations on existing and evolving platforms.