Volkswagen Netherlands has created an online campaign called GTI Bannerbahn that connects paid banner ad space with the real world by challenging the online user to catch a moving Volkswagen Golf GTI.
GTI BannerBahn is a circuit race across banner ads on Holland’s four biggest websites. The home pages of these four websites were painted on the runway of an airport. A Volkswagen Golf GTI was then filmed as it zig-zagged across the runway. On race day, September 13, participants will be chasing the GTI as it speeds through the banner spaces of each site. The fastest person to catch the GTI wins the car in real life.
Why I’m Curious
I think this is a neat bridging of the digital and real worlds that encourages users to interact with banner ads in an innovative way. I’m also intrigued by how the team used radio-powered drones to create video streams that will match the player’s viewing experience on the banner ad.