NFLPA + Uber = No DUI’s for Your Favorite Players


They say there’s an app for everything – well now that includes being an inebriated NFL player who needs a ride but would rather not risk a PR disaster.

The NFL Player’s Union has partnered with Uber to provide players with premium access to their car services in any of the 20 NFL cities. All active NFL players receive a personalized keychain card with $200 in starting credit. This new partnership highlights a key piece of Uber’s agenda, “To educate city governments that this [service] reduces drunk driving and gets people out of their cars” – Travis Kalanick, CEO/co-founder of Uber.

Fun Fact: There were 10 cases of DUI/DWI charged to NFL players just this offseason

Why I’m Curious

This is a great example of a great idea, coming to life through a small tech brand/app, solving problems. Uber has been picking up a lot of momentum in terms of partnerships and offline activations in key markets such as Brooklyn’s #BKLovesUberX campaign which gave out free rides during the last weekend of August. With the rise of car sharing/service apps, I am curious to see how these type of partnerships will elevate awareness and impact the way we see and use transportation.


Share your thoughts.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s