Fashion Designer Debuts Spring Line on Snapchat

Rebecca Minkoff shows her social side, giving the public a sneak peek of her new line for Fashion Week this year. For her New York Fashion Week show at Lincoln Center on Friday afternoon, Minkoff plans to debut photos of five to 10 looks on Snapchat a few minutes before they appear on the runway. In an instance such as this, individuals will have to request to connect with the designer one by one in order to view the new looks and is utilizing Twitter to spread the word.

 

Why I’m Curious

New York Fashion Week is a big deal in the fashion world, and using social media to intrigue a larger audience previous to a show seems to be a trend that is working quite well for multiple designers. Previously, Burberry gave a sneak peek into their Spring/Summer ’12 show via Twitter, and followed up the next year using GIFs.

rebecca-minkoff-snapchat-1

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