Custom Phone Color Based on Facebook Photos

A new Facebook application allows users to create a custom Moto X phone based on the colors in photos from their Facebook page. Once users find the ultimate personalized color, they can finish the process using Motorola’s Moto Maker and have their custom creation sent right to their doorstep.

Below are some sample “creations” from the app:

Screen Shot 2013-09-06 at 12.12.19 PM

Screen Shot 2013-09-06 at 12.14.30 PM

Source: Mashable

Why I’m Curious: 

Personalization isn’t new, especially when it comes to our phones. I was curious about this app because you are essentially picking a phone color – that’s it. Yes, your photos dicate the direction of the color chosen by the app, but do your photos shared on your Facebook page really highlight your favorite color? No. I don’t really understand the relevance of the color selected being guided by your Facebook photos. Maybe I’m being too critical, but I think some brands are stretching it too far when it comes to social integration. Can you think of any other examples of this off the top of your head?


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