Heinken is taking Instagram contests to a new, creative level with a scavenger hunt that will eventually lead winners to free tickets to the U.S. Open Men’s Final.
The contest, created with Wieden+Kennedy, challenges fans to search a mosaic of Instagram photos for clues that will ultimately lead them to nine pairs of tennis tickets.
To play, users would have to follow the clues on @Crash_The_US_Open by flipping their phone horizontally. The images uploaded on the account would give users clues on how to win tickets.
Via: Business Insider
Why I’m Curious:
This is definitely one of the most creative contests on Instagram. Heineken thought out of box and created a huge mosaic horizontally on Instagram. The brand utilized the platform skillfully and executed a simple scavenger hunt idea. Unlike the recent scavenger hunt hosted by Fox at Comicon, users can play Heinekin’s contest any time at their leisure.