Crack the US Open on Instagram

Heinken is taking Instagram contests to a new, creative level with a scavenger hunt that will eventually lead winners to free tickets to the U.S. Open Men’s Final.

The contest, created with Wieden+Kennedy, challenges fans to search a mosaic of Instagram photos for clues that will ultimately lead them to nine pairs of tennis tickets.

To play, users would have to follow the clues on @Crash_The_US_Open by flipping their phone horizontally.  The images uploaded on the account would give users clues on how to win tickets.  photo 1

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Via: Business Insider 

Why I’m Curious:

This is definitely one of the most creative contests on Instagram.  Heineken thought out of box and created a huge mosaic horizontally on Instagram.  The brand utilized the platform skillfully and executed a simple scavenger hunt idea.  Unlike the recent scavenger hunt hosted by Fox at Comicon, users can play Heinekin’s contest any time at their leisure.


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