Google announced yesterday that the next version of its Android mobile operating system will be called “Android KitKat,” after the chocolate brand that is owned by Nestle globally and controlled byHershey Co. in the U.S. The moniker continues Android’s tradition of giving sweet-themed names to Android releases, beginning with Android “Cupcake” in 2009, continuing in alphabetical order through “Jelly Bean.”
Kit Kat’s website has been transformed to a technology parody where KitKat 4.4, ‘The Future of Confectionary’ is treated like a device itself. The site also features a video that pokes fun at Apple’s product reveals/demos to show off the new high tech specs of the famous chocolate bar.
Promotion for the Hershey-branded mobile OS will include a tactic made famous by fictional chocolatier Willy Wonka: Hershey will distribute 50 million Kit Kat bars bearing the Android logo and a few of them will have winning tickets redeemable for a limited number of Nexus 7 tablets, as well as Google Play credits, according to a Google+ update from Android. – via AdAge and Creativity-Online
Why I’m Curious
This is such a clever and unexpected partnership between Google and Nestle, even more so because no money has been exchanged in the process (apparently). In this sweet tech barter, Android gets a sweet new buzz from Kit Kat packs and Kit Kat’s tech savvy and credibility will see an immediate lift. I’m curious to see how the partnership continues to unfold and if Kit Kat’s 4 bars will translate to great reception…