Red Bull has launched “Red Bull Flow“, an app for the BMX and skateboarding community to film and share their tricks.
With Red Bull Flow, users can stitch together seamless films from their shorter videos, showcasing their tricks, without the need for any editing software or prior editing knowledge. After filming their video clips, users add tags to the video specifying the rider, trick and location. Next, the video is published to Flow and may also be shared on Facebook. In Flow, users can discover, watch and share other people’s tricks on their phone or as collaborative videos – ‘Flows’ – on redbullflow.com.
Watch the video for the app here.
Why I’m Curious
What’s interesting about this app, is that YouTube, Instagram video and Vine already exist for video sharing, yet Red Bull has created a unique differentiator in their branded video sharing app. By building an app catering to their BMX and skateboarding audience, Red Bull is essentially creating a new social network for their target to share their tricks, get inspired and essentially learn from each other. In this way, Red Bull is hosting a relevant, long-term branded social experience.