In the spirit of making a kid’s experience more fun in a McDonald’s, McDonald’s launched an NFC-powered virtual playground called Happy Table. It uses NFC-tags that lets children use a mobile device to play games using the table as a virtual, interactive map.
Via: The Next Web
Why I’m Curious:
NFC technology is an up and coming technology that brands are trying to utilize in their programs. For McDonald’s campaign, they brought a child’s imagination to life by using technology. The NFC-powered game limits players to stay in the store’s proximity, hence encourages players to stay in the restaurant. I’m curious to see how brick and motor stores will utilize this technology to enhance customers’ experience.