J.Crew, which built its business via glossy mailings, just took a crack at catalog 2.0. They are looking to build buzz for its fall line by posting the entire line on its Pinterest page before it appears on the company website or in its printed catalog.
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Why I am Curious
A 24×7, large scale focus group (+60K followers on Pinterest + anyone else who stumbled on the platform): The move is also aimed at giving J.Crew insight into which items are likely to be popular based on repins and comments. It gives the company its own sneak peek at which items will sell well.