What color underwear are you wearing?

Hanes is asking [female] Twitter users to post tweets revealing the color of their underwear, along with links to cheery color-specific pages from a campaign website. The website also showcases underwear color trends by region and individual color pages for yellow, orange, red, pink, purple, blue and green.


Branded content: 


Hanes 2

User generated content: (140 characters would have been sufficient!)

Hanes 3

Why I am Curious:

Purple is trending in NYC today!

Screen Shot 2013-08-13 at 4.30.44 PM

The Undercover Color campaign is about looking for a fun, easy way for women to get involved. It is a great conversation starter, captures the attention without being disruptive, and offers an excuse for users to engage.

Missed opportunity: they did not include the campaign hashtag on the TV spot:


Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s