BlinkLink is an experiment from software developer Clay Allsop that allows anyone to post a picture via Twitter that disappears once a certain number of people have viewed it, but there’s a twist.
Once the links have disappeared from view, they aren’t lost forever, but will only become visible again if someone tweets the link again. A single tweet of the link is good for another 1,000 views, a balance that Allsop says was hard to strike.
Here’s how it works:
1. Choose an image/video & a message that you would like users to see when they click on the link
3. Tweet the link
4. After 10 clicks, the link will disappear and users will be prompted to tweet the link again so they can see the content of the page
Why I am Curious:
This technology might be something interesting for a brand to consider when creating a campaign. Often, the motivation for users to tweet a branded tweet is when it involves sort of reward. The reward dynamic in this experiment encourages users to keep tweeting the link. It would be interesting to see how a brand can utilize this technology as incentive to tweet about their content.