Tweet to revive a website

BlinkLink is an experiment from software developer Clay Allsop that allows anyone to post a picture via Twitter that disappears once a certain number of people have viewed it, but there’s a twist.

Once the links have disappeared from view, they aren’t lost forever, but will only become visible again if someone tweets the link again. A single tweet of the link is good for another 1,000 views, a balance that Allsop says was hard to strike.

Here’s how it works:

1. Choose an image/video  & a message that you would like users to see when they click on the link

Screen Shot 2013-08-16 at 2.35.24 PM

 

2. Blinklink will generate a landing page for your link Screen Shot 2013-08-16 at 2.38.33 PM

3. Tweet the link

Screen Shot 2013-08-16 at 2.34.10 PM

4.  After 10 clicks, the link will disappear and users will be prompted to tweet the link again  so they can see the content of the page

Screen Shot 2013-08-16 at 2.39.05 PM

 

Why I am Curious:

This technology might be something interesting for a brand to consider when creating a campaign.  Often, the motivation for users to tweet a branded tweet is when it involves sort of reward.  The reward dynamic in this experiment encourages users to keep tweeting the link.  It would be interesting to see how a brand can utilize this technology as incentive to tweet about their content.

 

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