Porsche Fans Rally Brand Support Among Network to Win Grand Prize

To celebrate Porsche’s 5 million Facebook likes, they made it possible for each and every fan to contribute to the design of a fan version of the 911 Carrera 4S model. The initiative began Feb. 4 with Porsche asking “the best expert panel in the world: our fans” to choose an exterior color. In the following weeks, fans voted on additional features from the specific wheel to the car’s interior color. Porsche revealed the final product in on Facebook on Aug. 2.

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With the car designed, the brand is now offering one fan and a friend the chance to get behind the wheel at the Porsche Experience Center in Silverstone Circuit in the UK. According to the Mashable article, “In order to participate, fans need to show Porsche how many public Porsche fans they have in their friend lists. The user with the highest number of Porsche Facebook fans will win the trip.”

Source: Mashable

Why I’m Curious:

It’s not new for brands to elicit fan input for their products. Whether the brand ultimately releases the “fan designed” offering can vary, but social is the perfect place to ask for this type of consumer input. It makes your community feel like you value what they have to say. However, what I find interesting is how fans enter to win the grand prize trip/test drive. Not only must you like Porsche, but your friend network must like Porsche as well. Your ranking ultimately relies on your Facebook friends. You must rallying your network to support the car maker. Would you rally your friends to “Like” Porsche so you could win?

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