Four Seasons Launches Pinterest Trip Planning Service

As more and more travellers take to Pinterest to plan their next adventure, Four Seasons introduces Pin.Pack.Go, a new trip planning service that re-imagines the way travelers share and receive travel recommendations. An industry first, Pin.Pack.Go leverages the power and popularity of Pinterest to connect guests with Four Seasons local experts worldwide.

“Photo sharing platforms such as Pinterest are transforming the way our guests plan their trips, share ideas and select travel destinations,” says Elizabeth Pizzinato, senior vice president, marketing and communications, Four Seasons Hotels and Resorts. “Pin.Pack.Go extends the culture of service at Four Seasons far beyond our property walls creating new opportunities to provide guests with personalized recommendations and insider knowledge well before their trip begins.” – via Hotel News Resource 

pinpackgo

 

Here’s how it works:

  1. Create a Pin.Pack.Go board on Pinterest.
  2. Leave a comment on the Pin.Pack.Go pin http://pinterest.com/fourseasons/pinpackgo/ indicating which Four Seasons you’ll be visiting.
  3. The Four Seasons hotel you specified will follow you on Pinterest. Follow back and invite the hotel to pin as a collaborator on your board. The hotel’s local experts will pin recommendations filled with insider knowledge and hidden gems.
  4. Pack and Go!

Why I’m Curious

This is a brilliant way for the Four Seasons to engage with travelers in the early stages of their trip planning process.  Leveraging Pinterest – where a large percentage of their target leisure traveler looks for trip inspiration – to provide a new form of customer service is a wonderful way to build brand loyalty.

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