Facebook Testing ‘VIP’ App for Celebrities

In an effort to get more celebrities interacting on the platform, Facebook announced a new VIP app that would allow them (or their handlers) to monitor chatter about themselves on their mobile devices. How this differs from the current app for regular folk is still speculated, but it’s clear this is an effort to steal share from Twitter, where most celebrities interact with their fans.

Why I’m Curious

When there are already applications that help celebrities interact with fans, like WhoSay, which behaves much like HootSuite for Twitter, Instagram, Tumblr and Facebook, it’s interesting that Facebook decided to try to reinvent the wheel rather than partner. But it wouldn’t be the first time. In addition to trying to steal some of the thunder from Twitter, this app also could affect the tabloids. Channing Tatum and his wife Jenna Dewan recently released their first public photo of their child via Facebook rather than a tabloid. If this app works by bringing celebrities one step closer to their adoring fans in a non-intrusive way, I’m all for it.

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