Audi’s Augmented Reality Car Manual

Audi has created a replacement manual for their A3 in the form of an augmented reality app called eKurzinfo.

eKurzinfo covers over 300 different elements of the car, all of which can be easily identified with the iPhone’s camera. In addition to identifying various parts of the car, the app can help owners learn how to fix them as well. For example, if the engine is overheating and the warning symbol comes on inside the car, you can scan it with the app to find out how to deal with the problem, which may be as simple as topping up the coolant.

Why I’m Curious

We’ve been seeing a lot of augmented reality applications over time and many of them are purely for entertainment purposes. I thinks it’s great that the automotive industry is adopting this technology to offer practical functionality to its customers.


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