Anyone who attended Lollapalooza in Grant Park last weekend surely noticed one thing. Not only did you see the usual phenomenal music acts, the sweaty crowds, and the Perry’s Stage dance divas. Up on the big screens between acts, Lollapalooza organizers were highlighting people who tagged #Lolla on Instagram, giving them their own 15 seconds of fame.
According to Mashable, Lollapalooza isn’t the only music festival to push Instagram on their audiences. At the Outside Lands music and arts festival in San Francisco this weekend, Instagram videos will be shared on jumbotrons around the festival, which is the first time that will be done. At the Essence Music Festival in New Orleans last month, there was a segment each night dedicated to showing Instagram photos.
Why I’m Curious:
While these festivals showing Instagram photos and videos on the jumbotrons is a cool and logical tactic, it will be fascinating to see how far music fests take this in the future. Bonnaroo has already allowed attendees to pair their wristbands with their Facebook Pages, so the ball is already rolling in the right direction to connect what’s physically going on at the festival with the digital world.