Domino’s just launched it’s “Powered by Pizza” campaign, using the fact that a lot of entrepreneur endeavors are fueled by pizza. The brand is sending $500 gift cards to a handful of startups and partnering with fundraisers on Indiegogo to offer smaller gift cards as rewards to donors if and when selected projects reach their respective goals.
Why I’m Curious
I am curious since Domino’s is targeting the “tech” person, and rewarding engagement with Indiegogo with giftcards. Similar to Verizon’s various partnerships with the Marvel S.H.I.E.L.D. show and NFL for example, it shows how brands are targeting very niche audiences with unique campaigns.