General Electric is holding a “science fair” promotion through social media, asking fans to submit Vine videos of common experiments, such as mixing soap and food coloring to create a cool result. GE plans to select the best examples and share them through its blog and social channels. GE is promoting the campaign with advertisements on social sites including Facebook, Twitter, BuzzFeed and Tumblr.
Read more here.
Why I am Curious
In recent days, brands such as Tide, Volkswagen, McDonald’s and The Weather Channel have utilized the short videos to capitalize on Discovery’s popular Shark Week series.