Your Instagram photos can now win you prizes, courtesy of SnapMyAd. This new free app, synched with Instagram, offers gifts in exchange for using people’s images in companies’ ad campaigns. Users simply sign in with their Instagram accounts and apply existing images to the app. Brands can push specific product sales, promotions and events for consumers to take photos of, and decide which pictures they want. Once both parties agree on a perk, brands can use those photos in campaigns. Prizes can range from Amazon gift cards to magazine subscriptions.
Why I’m Curious:
Talk about leveraging UGC. Will this change how users grant permissions for brands to leverage their photos/comments? Will fans now expect reimbursement in return always? I’m curious to see how this application evolves and if larger brands will begin to take part.