Vine Community Unites to Support Filmmaker’s Battle With Cancer

From Mashable

Ryan McHenry, creator of the viral “Ryan Gosling Won’t Eat His Cereal” Vine videos was forced to put all work — including his film — on hold when he learned he had cancer. But his friends on Vine decided to help raise money to support him through an Indiegogo campaign called “Ryan Gosling Won’t Eat His Cancer.”

But this isn’t just a fundraising campaign. Organizers introduced the hashtag #WeLoveRyan as another way to show support.

“Together, a lot of us decided it would be great to not only raise some money for him, but let him know the rest of the world is thinking about him,” Zenisek said. “The support, and Vines and tweets people are directing at Ryan will be just as helpful as the money we’re raising.”

The campaign runs through Sept. 13, 2013. If you would like to donate, check out the Ryan McHenry Won’t Eat His Cancer page on Indiegogo or use the hashtag #weloveryan.

Why I’m Curious

How can we continue to use social media to impact the community at large, rather than simply as a keep in touch / marketing tool?

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