Google reportedly testing ‘hyper-local’ news card for Now

Google is internally testing a geographically based local news product to add to its Google Now service.

google local news

Google’s vice president of search and assist, Johanna Wright, says that the service will be “hyper-local.” Currently testing the service herself, Wright says that she has been able to see when the local Chipotle is giving out free burritos, when her son’s school has a special guest, and even when a local crimes happens.

If testing goes well, local news would likely be added to Google Now’s collection of individual subsections, called “cards.” So in addition to your Weather, Traffic, and Appointment cards in Google Now, you would also have one titled Local News.

Why I’m curious:

This could be a great extension to what Google Now services now, which is delivering information that you showed interest in. The local news is built to serve up articles you didn’t know you were interested in, based on your location.

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