The London-based D Rose Jump Store gave fans a chance to jump with the Chicago Bulls point guard to get a pair of Derrick Rose signature Adidas sneakers. The idea was simple – fresh pairs of Rose’s sneakers put up at a height of 10 feet, with fans having to jump up and grab them to take home a pair. Using the hashtag #jumpwithdrose, fans were able to submit their own footage of their time with D Rose and track the conversation on Twitter, Vine and Instagram.
Why I’m Curious
I thought this was a great use of a pop-up shop to generate buzz around the Adidas and Darrick Rose sneaker collaboration. Not only did fans get to win a new pair of sneakers, they were able to interact with D Rose himself and share the experience on social media.