BMW Creates Fake Holiday to Promote Car

BMW turned to China’s microblogging site Sina Weibo to create a holiday called Ctrl-Z day. With the help of influential bloggers, over 300,000 other people told the world what they would “undo” in their lives if there was a Ctrl-Z function in life using #CtrlZDay

From PSFK,

Ctrl-Z Day became viral when Key Opinion Leaders on Weibo started tweeting and promoting the fake holiday. Weibo users believed that the second Friday of July was a ‘worldwide day of regret.’ BMW set the record straight a few days later with a post. The company’s post stated that they wanted people to drive their Z4 without regrets.

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Why I’m Curious

I thought this was a creative way for BMW to using the language of the technology the contributors are using. There’s a natural fit with Ctrl-Z and regrets, which I don’t’t hink has been used before. However, I think it’s a very familiar idea to the Land Rover ESC key takeover, although different executions.

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