Walgreens Offers Discount in First Instagram Video

Instagram just reached it’s one month anniversary of Instagram video, and brands are continuing to try to make the most of these emerging platforms. This week Walgreens launched its first Instagram video that offers followers 40% off of their next Quick Prints purchase on their mobile app when they use the coupon code showcased in the video.

Screen Shot 2013-07-26 at 11.10.24 AMScreen Shot 2013-07-26 at 11.12.07 AMWhy I’m Curious:  I’m curious to see how brands continue to refine their short form video strategy through contests, video series, and more. It’s important for us to continue monitoring how brands like Walgreens and Nissan’s “Your Door To More” leverage these emerging platforms in a way that offer utility to their consumers.

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