When Biz Stone recently scooped up a bunch of ex-Facebook employees, he started using Facebook again. And like many users, he’s not happy about all the ads. Recognizing that ads are what keep Facebook free, he proposed a premium version that would allow super users the option to pay $10/month in order to hide the ads and potentially gain access to special features.
Biz goes on to say that if only 10% of the user base wanted to upgrade, Facebook could generate $1B a month in revenue.
Why I’m Curious
Despite my involvement with in-stream advertising, I agree this could be a beneficial improvement to Facebook’s UX for the users that want an ad-free environment. This model has been successful for apps like Spotify, Pandora, and Words with Friends, so it would be interesting to see if Facebook would be open to the experiment. Pandora can already confirm this model is working for them.
While in-stream ads are great for reaching a large number of people, they’ve begun to bloat my News Feed to a level I’m not loving. And while this approach could potentially make my job easier, the end result will be an elevated industry. Now ads/branded content will have to be that much better and engaging in order to transcend the proposed restrictions. I think that’s something we can all get behind.