Printing Technology Makes Paper Interactive

Novalia, a science team, is turning paper into an interactive platform.

novalia-drum-poster

From PSFK:

Print may seem fairly dull and lifeless medium to many who are more inclined to use technology – but one company is trying to reinvigorate print by turning it into a useable interface.

Novalia is a team of seven scientists, programmers and designers from the UK – all of whom are interested in turning paper into an interactive platform.

Their first venture into this territory is an interactive drum-kit poster. Able to produce up to seven different sounds, the team say you could play along to your favorite songs, or add your own beats to existing ones. Using printed touch technology you could have easy access to a seven-piece drum-kit – without even needing any sticks!

It works using touch sensors printed with electrically conductive ink, to which a simple circuit board is attached. The poster then recognizes when a graphic has been touched, in much the same way as the touchscreen on a smart device recognizes your fingers.

Two versions of the poster are being developed, one that will connect to your iPhone or iPad via Bluetooth, playing the drum sounds wirelessly, and a stand-alone version that transforms the poster’s surface into a speaker.

Made of mainly paper, card and ink, the company says that recycling would also be easy – especially as the electronics module is separable from the poster.

In a world where paper and monitors are often seen as mutually exclusive, Novalia wants to show people that there can be a connection between the two.

The team are currently running a Kickstarter that would allow a more cost-efficient production run – compared with the hand-assembled versions they have been showcasing so far.

novalia-drum-poster-2

Why I’m Curious:

I think this could have huge implications for print advertisers and for OOH and add a new layer of interactivity to these tactics.

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