British Gas targets house-sharers by minimising effort of meter-reading and bill-paying


UK energy provider British Gas has launched a pilot customer account management and service brand Me (Mobile Energy) to meet the needs of house sharers and younger customers.

Central to the service is a well designed app with a simple home screen showing energy costs and the proportion of gas and electricity used. Online account management lets the customers choose fixed or meter-based bills, easily set up direct debit payment and split bills, should they live in a house-share.

Why I’m curious:

Anyone who has been in a shared house knows the hassle of dividing up energy bills and staying on top of payments. By providing utility to customers in need, British Gas in turn gets real-time data on gas usage in various locations, and can potentially use the data to better target its customers.

Advertisements

Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s