UK energy provider British Gas has launched a pilot customer account management and service brand Me (Mobile Energy) to meet the needs of house sharers and younger customers.
Central to the service is a well designed app with a simple home screen showing energy costs and the proportion of gas and electricity used. Online account management lets the customers choose fixed or meter-based bills, easily set up direct debit payment and split bills, should they live in a house-share.
Why I’m curious:
Anyone who has been in a shared house knows the hassle of dividing up energy bills and staying on top of payments. By providing utility to customers in need, British Gas in turn gets real-time data on gas usage in various locations, and can potentially use the data to better target its customers.