British Gas targets house-sharers by minimising effort of meter-reading and bill-paying

UK energy provider British Gas has launched a pilot customer account management and service brand Me (Mobile Energy) to meet the needs of house sharers and younger customers.

Central to the service is a well designed app with a simple home screen showing energy costs and the proportion of gas and electricity used. Online account management lets the customers choose fixed or meter-based bills, easily set up direct debit payment and split bills, should they live in a house-share.

Why I’m curious:

Anyone who has been in a shared house knows the hassle of dividing up energy bills and staying on top of payments. By providing utility to customers in need, British Gas in turn gets real-time data on gas usage in various locations, and can potentially use the data to better target its customers.


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