Beer Fridge Brings People Together

As Canadian advertising agency Rethink puts it, “Sometimes you’re most proud of where you’re from, when you’re somewhere else.” That’s why Molson Canadian recently planted beer fridges around Europe with one little catch – to share the wealth, the fridge had to be opened with a Canadian passport. Watch the video to learn how it worked.

Source: Ads of the World

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Why I’m Curious

It’s so easy to forget that “social media” doesn’t have to be rooted in a social network like Facebook, Twitter or Instagram. Traditional-esque ideas (guerrilla ads, for example) can bring people together in truly authentic social circumstances, leading to content that is then sharable within the big social networks. The key takeaway? Sometimes a great social idea comes from bringing people together outside of social media.

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