Air New Zulund – Social Media Hub


Air New Zealand is really going out on a limb when it comes to their approach to social, creating a holistic social hub that is a separate brand and attempts to create a one-stop-shop and an aura of cool around the brand.

Even the promotions they run, such as the Same Sex Marriage in the air need to be applauded not just for the brilliance of the idea, but also the risk involved from a social POV – even in the incredibly progressive context of NZ society.

This really creates a very interesting case study for other airlines and how they could approach social. creating real stories, events and dialogue for the brand, and connecting it to a massive online audience.


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