Twinkie Makes a Bold Comeback With The Help of Social Media

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After we were forced to say goodbye to the iconic Hostess dessert in 2012, the Twinkie has been re-released to the public a little different than before and followed by a lot of buzz on Twitter. The hashtag has become a popular and humorous source of discussion for fans and ultimately anyone that has something to say about the product’s comeback.

From FastCompany,

“The return of the Twinkie, which now has double the shelf life (ew), has folks across the U.S. hugely excited, of course, and #twinkie is trending on Twitter.”

Why I’m Curious:

Hostess is making a tactful move by generating awareness through digital to revive an old-school product. So far they seem to be off to a good start with getting multiple social platform coverage of the Twinkie mascot on The Today Show. I’m curious to see if any further innovative social media action will be taken to increase sales. I think in order for this product to continue to be successful, a strong digital advertising campaign is needed because this is the way today’s generation consumes brand content most effectively.

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