Honda’s two-minute viral film, Hands, is a whistle-stop tour of the Japanese brand’s 65-year history, showing how it has innovated in a number of different areas, from lawn-mowers to robots, motorbikes to sports cars.
Watch the interactive version on their website.
Results: Uploaded onto YouTube on 3 July, Honda Hands attracted over 4 million views in 2 weeks.
Why I’m curious:
This is a brilliant creative execution which turns a brand story that might only be relevant to a small audience (in this case engineers) to an engaging story that’s interesting and sharable for mass consumers. While in the past, videos of brand histories are usually serious and emotionally-charged, I start to see more and more brands taking on this light-hearted approach to engage mass consumers with short attention span. Recently released Herman Miller’s brand history video is another good example.