Instagram Video Scavenger Hunt

Fox Home Entertainment launched the first Instagram Video scavenger hunt during this year’s Comic-Con. The company’s Twitter will offer clues to eight Fox show-themed locations and objects. Users must capture themselves at all the locations in one video and share with the hashtag #wherethefox.

From Mashable,

“With the rise in popularity of social video, we saw this as the right time to try something new,” said Mary Daily, chief marketing officer at Fox Home Entertainment. Daily points out that Comic-Con offers some of the world’s most socially engaged fans.

The prize: tickets to the FX/Maxim bash, one of the most sought-after parties at Comic-Con (after the Mashable Supermemes party, of course).

Mashable_Hero_V2

Screen Shot 2013-07-18 at 4.34.31 PM

Why I’m Curious

Instagram scavenger hunts were huge, but now it’s not the most exciting way to utilize UGC. It’s interesting to see that using the exact same idea, on the exact same platform, with a new feature is now a newsworthy and innovative idea. Granted, it is Comic-Con and attendees can we access to a great party, so I’m curious to see the results and how many videos are uploaded.

Advertisements

Share your thoughts.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s