Blinkbox Promotes Game of Thrones with Dragon Stunt

British movie and streaming service, Blinkbox, created a wonderful stunt to promote season three of Game of Thrones.  A team of three sculptors worked for over two months to create a bus-sized dragon skull that they places on Charmouth beach on Dorset’s “Jurassic Coast”.

Screen Shot 2013-07-19 at 9.49.16 AM

The Coast has yielded a range of spectacular fossils spanning Triassic, Jurassic and Cretaceous periods (including giant marine reptiles, intricate crinoids and ammonites) and is therefore a popular tourist and hobbyist attraction.

“The stunt was inspired by a scene which saw Arya Stark discovering a dragon skull in the dungeons of King’s Landing” – AdAge.

Why I’m Curious

Dragons are some of the most enchanting characters in Game of Thrones and are often used to reference / promote the show.  Creating a ‘washed up’ dragon skull in a popular fossil destination is a brilliant execution and sure to create a lot of buzz around season three.  I’m curious whether the agency found any correlation between Charmouth beach visitors and Game of Thrones fans, since it’s known to be a ‘good family beach’ and not necessarily within the GOT target. In any case, word of mouth and press are sure to make this a success.


Share your thoughts.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s